Business events are a catalyst for economic progress and social transformation positively influencing outcomes in society. Their legacy impact is gaining greater attention amongst destination and business event bodies, and stronger relevance with governments, universities, NGOs and society in general. Although legacy impact has a broad reaching narrative on the true value of business events, few established indicators and measurement tools are in place.
In May 2019, the UTS Business School released the Business Event Legacies report that was supported by the Joint Meetings Industry Council (JMIC). This comprehensive study provides important perspectives and context for the project outlined in this RFP.
BestCities is requesting proposals from qualified consultants to evaluate the socio-economic impacts of business events. It is important to determine measurement indicators of common ground amongst destination and business event groups, as that is ultimately where collaboration will thrive. The learnings of the project will be shared with BestCities networks, both within and outside the industry. A ‘how-to’ toolkit will be created that will enable stakeholders to build knowledge and capacity. Recommendations will be provided on how legacy activities can best be encouraged, developed and implemented by focusing on measurement outcomes.
To download a copy of the Request for Proposals please click here.