BestCities and the Impact of Business Events

BestCities and the Impact of Business Events

We harness the power of collaboration and community to create positive impact through business events.

We believe that our world prospers when it comes together, works together and shares generously. The quality and reach of our global community and our open knowledge exchange, allows our partners and clients to develop and offer sustainable experiences that make a positive impact and leave a strong and lasting legacy on the world. We do so through three main pillars:

The Incredible Impacts Programme celebrates the “beyond tourism” value of international association meetings by creating a global platform to advocate their positive societal impact. Each year, a panel of independent judges from the association world determine which meetings have proven impact to award three grants of USD 7,500 on behalf of BestCities Global Alliance and ICCA.

The 2021 BestCities Global Forum, held in Madrid, Spain, directed global attention to the need to consistently prioritize positive impact under the theme “The BestCities Madrid Challenge”. Here, 24 associations and 11 destinations gathered to debate and workshop the concept of “legacy” while exploring how legacy-building with every conference can lead to dramatic change.

The team at BestCities is committed to building a sustainable future for the BestCities Global Alliance and its partner destinations. That’s why we drafted the BestCities Commitment to a Sustainable Future – our promise to support and guide associations and destinations to enable sustainable meetings that leave a lasting legacy in the host community and beyond.