Tag: Edinburgh
How Local Ambassadors Can Impact International Meetings
Learn how 11 forward-thinking destinations are elevating the expertise of their locals and why planners and communities are reaping rewards.
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How One Industry Alliance Is Thinking Beyond The Economic Impact Equation
VBs and DMOs regularly tout convention room night numbers and estimated economic impact (EEI) to prove how valuable such events are to the economic vitality of their communities. But, in the current funding quagmire faced by many destination marketing organisations, the need for convention marketing and operations dollars seems to be falling on deaf ears.
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