Introducing the Learn Around Program

In 2023, Entrepreneurs’ Organization introduced the Learn Around program to the GLC, aiming to diversify learning styles and integrate interactive experiences that resonate with members’ preferences for networking and in-person connections. The program extends learning beyond traditional conference settings, offering immersive off-site experiences that highlight the host destination’s unique culture and entrepreneurial landscape.

The inaugural Learn Around was held during the 2023 GLC in Cape Town, South Africa, and continued in Singapore in 2024, attracting over 1,800 registrants.

Diverse and Immersive Learning Experiences

The Learn Around program is designed to provide diverse learning experiences that expand perspectives, spark creativity, and foster deeper connections among participants. Custom-designed excursions to local businesses, often owned by EO members, offer behind-the-scenes access and insights into various industries.

For instance, in Cape Town, participants visited Robben Island to learn about leadership through the story of Nelson Mandela, emphasizing perseverance and equality.

In Singapore, a visit to a female-owned gin distillery showcased challenges overcome in a traditionally male-dominated industry, highlighting inclusivity and resilience.

Collaboration with Local Businesses

Partnerships with local businesses and destination management companies (DMCs) are crucial for creating authentic and immersive learning experiences. Entrepreneurs’ Organization collaborates with the host destination, local EO chapters, DMCs, and various learning venues to ensure the Learn Around program showcases local culture and entrepreneurship while enhancing its educational value.

In Cape Town, a visit to Philippi Village—a hub for diverse entrepreneurs and small business owners—allowed delegates to engage in ideation sessions addressing local challenges, exemplifying the program’s goal of unlocking entrepreneurial potential and driving community progress.

Inclusivity and Continuous Improvement

The Learn Around program emphasizes inclusivity by highlighting stories from underrepresented groups and various industries. Understanding the human element and the narratives behind these businesses enriches the learning experience.

EO employs several methods to measure the program’s success and ensure continuous improvement, including monitoring participant numbers, assessing satisfaction ratings, evaluating the likelihood of participants recommending the program, collecting feedback, and conducting staff evaluations.

Although not formally tracked, the program is known to spark ongoing partnerships and collaborations among participants, facilitating valuable connections during events and travel.

Legacy Outcomes and Broader Impact

The Learn Around program creates a dynamic environment for entrepreneurs to connect, collaborate, and bring back valuable knowledge to their broader networks. By providing opportunities to visit local businesses and engage with local entrepreneurs, members and guests gain diverse perspectives and insights that can enhance their own businesses and contribute to broader community development.

An example of an indirect legacy outcome is the partnership formed between a Swedish group and Philippi Village entrepreneurs, leading to a 12-month mentorship program that exemplifies how conferences can unexpectedly benefit local communities.

Learn Arounds have been a remarkable team effort, offering unique and engaging learning experiences tailored specifically for the EO community. These sessions provide a chance to explore various formats of learning, making each encounter enriching and impactful. Collaborating with local entrepreneurs and hearing their inspiring stories has been a key element of this initiative. Additionally, finding the right DMC partnership has been essential, perfectly aligning with one of our core values: “Together We Grow.” This journey has not only expanded our knowledge but also strengthened our community bonds, highlighting the power of collective growth and shared success.

Belén Cuturi, Senior Manager of Learning at Entrepreneurs’ Organization (EO)

Recommendations for Implementing Similar Programs

For associations interested in setting up similar off-site learning experiences, Entrepreneurs’ Organization offers the following recommendations:

1. Local Partnerships: Engage closely with local partners, businesses, and members to ensure cultural respect and leverage their extensive knowledge of the local ecosystem. This collaboration enriches the program with authentic, local insights.
2. Immersive, Experiential Learning: Design hands-on activities and real-world applications to create memorable experiences. Focus on interactive, customized, and immersive elements that participants can apply back home.
3. Continuous Feedback: Regularly gather and act on participant feedback to continuously improve the program. Listening to participants’ needs and interests ensures the program remains relevant and effective.

Discover the Full Story of the Entrepreneurs’ Organization’s Learn Around Program

EO’s Learn Around program is a key tool for the organization to deliver on its mission to help entrepreneurs achieve their full potential through life-enhancing connections. It speaks clearly to EO values, particularly the “Thirst for Learning,” which emphasizes curiosity about other members, their life experiences, and their perspectives. The program’s success in Cape Town and Singapore demonstrates the power of experiential learning, authentic local partnerships, and inclusive storytelling in creating impactful, culturally rich, and innovative learning experiences.

To learn more about EO’s Learn Around program and its impact, download the full case study here.